What the market is saying
A call that doesn't end in a meeting still teaches us something. This is what your buyers said, in plain words.
From 19 calls where the buyer spoke.
Why people said not now
Locked into a contract5
“We just renewed with our current provider through next spring. Call me in March.”
Happy with current vendor3
“They've been with us eleven years, no complaints.”
Not the right time2
“It's a bad month, we're heads down on the audit.”
No budget1
“Budget's frozen until the new fiscal year.”
Not the decision-maker1
“That's my director's call, not mine.”
What we're learning
Most of the contract objections mention a renewal in the first quarter. Those are next quarter's pipeline, not lost deals.
Renewal timing noted on 5 accounts
Operations managers take the meeting, but directors of operations sign. Plan the second call to include both.
Who owns what, from 6 conversations
Two buyers named the same incumbent unprompted. We're tracking what they say they like about it.
Current vendor, as told on the call